This combined Social Media Marketing & Digital Marketing course will equip students with the essential skills to leverage digital and social media platforms for business growth, creating successful online marketing campaigns. Let me know if you’d like to make any adjustments!
Total Program Fees:
Rs. 1,99,000.00
Rs. 99,999.00
What You Will Learn
Durations
3 Months
Mode
Online (Live Sessions)
Level
Beginner to Advanced
Prerequisites
Basic Computer Skills
- Overview of Digital Marketing & Social Media Marketing
- The Role of Social Media in Digital Marketing
- Key Digital Marketing Channels: SEO, SEM, Content Marketing, Email Marketing
- Social Media Platforms and Their Business Potential
- Setting Goals, KPIs, and Building a Digital Marketing Strategy
- Introduction to SEO: Importance for Digital Marketing
- Keyword Research, Analysis, and Competitor Research
- On-Page SEO: Content Optimization, Meta Tags, and Internal Linking
- Off-Page SEO: Link Building and Social Signals
- Technical SEO: Speed, Mobile Optimization, and Security
- Using Google Search Console for SEO Insights
- Developing a Social Media Strategy: Objectives, Targeting, and Audience
- Facebook: Business Pages, Ads, and Content Strategy
- Instagram: Visual Branding, Stories, Reels, and Campaigns
- LinkedIn: Professional Branding and Lead Generation
- Twitter: Content, Engagement, and Twitter Ads
- YouTube: Video Marketing Strategy and Channel Growth
- Introduction to Paid Advertising on Social Media Platforms
- Facebook and Instagram Ads: Setup, Campaign Creation, and Optimization
- LinkedIn Ads: Lead Generation and Networking Strategies
- Twitter Ads: Promoted Tweets and Engagement
- Retargeting and Remarketing Strategies
- Measuring ROI on Paid Social Media Campaigns
- Understanding Content Marketing and its Role in Digital Strategy
- Content Creation for Blogs, Social Media, and Websites
- Planning, Creating, and Managing a Content Calendar
- Tools for Designing Graphics and Visual Content (Canva, Adobe Spark, etc.)
- Content Distribution: Maximizing Reach and Engagement
- Measuring Content Success and Engagement Metrics
- Building and Growing an Email List
- Crafting Engaging Email Campaigns and Newsletters
- Email Automation and Personalization Techniques
- Measuring Open Rates, CTR, and Conversions
- Integrating Email Marketing with Social Media and Website Traffic
- Understanding Digital Marketing Metrics and KPIs
- Tools for Tracking and Analyzing Performance (Google Analytics, Social Media Insights)
- Interpreting Engagement Metrics: Likes, Shares, Comments, and Clicks
- A/B Testing for Campaigns and Content Optimization
- Creating Reports for Clients and Stakeholders
- Adjusting Strategies Based on Data and Insights
- Steps to Create a Digital Marketing Strategy from Scratch
- Identifying Your Target Audience and Marketing Channels
- Budgeting and Setting Up Marketing Campaigns
- Integrating Social Media with Other Digital Channels (SEO, Email, PPC)
- Monitoring, Analyzing, and Adjusting Campaigns
- Final Project: Developing a Complete Digital Marketing Plan for a Business
- Hands-On Digital Marketing & Social Media Marketing Project
- Designing a Digital Marketing Strategy for a Real-World Business
- Presenting Campaign Strategies and Results
- Preparing for Industry Certifications (Google Ads, HubSpot, Facebook Blueprint)
- Review and Next Steps in Digital Marketing Careers
Additional Features:
- Live Q&A Sessions
- Hands-On Assignments and Practice Projects
- Certificate of Completion
Outcome:
Upon completing this course, students will be equipped to craft effective Digital Marketing Strategies, utilize social media for business growth, and optimize websites. They will also be able to manage paid and organic campaigns, analyze performance, and drive results across various digital platforms.
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